Top 5 Social Networking Apps on iOS in Africa Q4 2022

In the fourth quarter of 2022, the African iOS market saw significant activity across the top social networking applications. Here's a detailed look at the performance trends of the top 5 apps: WhatsApp Messenger, Telegram Messenger, Facebook, Messenger, and TikTok Now. The data is sourced from Sensor Tower, where more insights can be found.

WhatsApp Messenger maintained a strong presence with weekly downloads peaking at around 145K in early October before gradually declining to approximately 107K by the end of December. Revenue remained steady at around $3 to $4 per week throughout the quarter. Active users fluctuated slightly, averaging around 8.6M each week.

Telegram Messenger exhibited a steady increase in weekly revenue, starting from roughly $1.9K and reaching a peak of about $3.9K in mid-December. Downloads also saw an initial rise, peaking at about 100K in late October, before stabilizing around 74K towards the end of December. Active users consistently hovered around 2.4M throughout the quarter.

Facebook experienced variability in weekly revenue, with a notable peak of approximately $5.4K at the end of October. Downloads remained relatively stable, averaging around 74K to 77K per week, with a slight dip in mid-December. Active users showed a slight upward trend, culminating at about 14M by the end of the year.

Messenger saw a decline in weekly downloads, starting from around 98K and decreasing to approximately 68K by the end of December. Active users, however, increased from about 9.1M to nearly 10M over the same period.

TikTok Now, a newer entrant, witnessed a significant drop in downloads from about 96K in late September to just over 3K by the end of December. Active users also decreased from around 112K to approximately 67K over the quarter.

For more detailed insights into these trends, visit Sensor Tower.